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The Ralph and Lois Humphreys Campaign Management School

On Tuesday May 22, 2018

What you will learn

4 days, $150

Registration fee includes meals and lodging (available for the first 46 students).

The Campaign Management School teaches you how to win elections. This premier campaign training provides future candidates, campaign managers, and staff with the tools and information necessary to organize a winning campaign with a strong grassroots organization and an effective media strategy.

Regardless of the level of your political experience, learn the experts' secrets of an effective campaign from announcement to Election Day. Our faculty includes today's most experienced campaign professionals.

You will learn how to:

  • Write a campaign plan
  • Develop a winning campaign strategy
  • Target and identify voters
  • Manage grassroots outreach
  • Raise funds

NOTE: The Campaign Management School is not designed for current candidates, but many of the lectures are helpful. If you are running for office now, you'll also benefit from attending the following LI programs: Public Speaking Workshop, Advanced Public Speaking Workshop, One-on-One Public Speaking Workshop, Introduction to Television Techniques, On-Camera Television Workshop, One-on-One Television Workshop, and High-Dollar Fundraising.

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Details

Starts Tuesday, May 22

Tue. 22 9:00 - 7:00 PM EST
Wed. 23 9:00 - 7:00 PM EST
Thu. 24 9:00 - 7:00 PM EST
Fri. 25 9:00 - 7:00 PM EST

Location:
Leadership Institute
Steven P.J. Wood Building
1101 N Highland St
Arlington, VA 22201 Map
Cost

$150.00

Manager

Angel Chitnatham's Photo

Angel Chitnatham

Contact Angel with your questions.

What graduates say

Michelle Litjens

Michelle Litjens

Former Wisconsin State Representative

"Another LI grad elected to office. I couldn't have done it without you."

Samuel Saad, III

Samuel Saad, III

Councilman, Naples, Florida

"LI training is INVALUABLE. It is essential for success in politics whether you're an elected official or an activist. Going to LI's Campaign Leadership [now Management] School was the jumping off point from volunteer to professional campaigner. I use those skills to manage my business and my political office."

Alonzo Baldonado

Alonzo Baldonado

State Representative (NM) District 8

"This was my first time running for public office, and it was against a political veteran. It was a tough race, but LI gave me the education needed to run a successful campaign."

Your faculty

Robert Aho

Robert Aho

Partner, BrabenderCox

Robert Aho is a partner at BrabenderCox, a Republican advertising firm in Greater Washington, DC. Rob's clients benefit from a pioneering ad agency concept – to reach voters with compelling creative on every one of t...

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Jeff Berkowitz

Jeff Berkowitz

Delve, CEO

Jeff Berkowtiz, CEO

Recognized by Politico as “an opposition research and policy ace,” Jeff Berkowitz formed Delve after serving as Research Director at the Republican ...

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Morton Blackwell

Morton Blackwell

President of the Leadership Institute

Professionally, Morton Blackwell is the president of the Leadership Institute, a non-partisan educational foundation he founded in 1979.

His institute prepares conservatives for success in politics, government and t...

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Shannon Burns

Shannon Burns

CEO, Victory Solutions

Shannon Burns is the CEO of Victory Solutions LLC, a Cleveland, Ohio based campaign technology firm. Shannon founded Victory Solutions after being involved in the 2004 Bush/Cheney campaign and realizing the need for techno...

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Lucy Caldwell

Lucy Caldwell

Lucy Caldwell is Chief Strategy Officer and Executive Vice President at Crowdskout, an audience engagement platform for political campaigns, advocacy efforts and nonprofits. There she oversees all customer-facing operation...

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Ashley Carter

Ashley Carter

Ashley B. Carter is the Director of Coalitions for Independent Women's Forum and Independent Women's Voice, the preeminent organizations of women who promote free markets, limited government, and personal liberty.

P...

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Ivy ElZaatari

Ivy ElZaatari

Ivy is the Executive Assistant to Senator Rand Paul and Director of Donor Relations for RandPac. Prior to this, Ivy was the Youth Leadership School Director at the Leadership Institute where she traveled the country every ...

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Chris Godbey

Chris Godbey

Director of Client Strategy, SurgeRED

Christopher (Chris) Godbey is a Director of Client Strategy at SurgeRED, a campaign and communications strategy firm that focuses on digital engagement. Chris comes to SurgeRED from Innovative Campaign Strategies, LLC with...

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Daria Grastara

Daria Grastara

Digital Strategist, NRCC

Daria Grastara currently serves as the National Republican Congressional Committee (NRCC) Independent Expenditure (IE) Digital Director, building the committee's digital footprint for 2018 Congressional House races.

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Matthew Hurtt

Matthew Hurtt

Trainer, Americans For Prosperity GLA

Matthew Hurtt is a trainer for Americans for Prosperity Foundation's Grassroots Leadership Academy. In that capacity, he travels the country training conservative activists.

Previously, he served as a copywriter fo...

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John MacDonald

John MacDonald

Account Representative, HSP Direct

John MacDonald is a winner of the Direct Mail Association of Washington's “MAXI” (Marking Award for eXcellence and Innovation) as well as the Silver Elephant from the Goldies Awards for his work on direct mail....

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Cliff Maloney

Cliff Maloney

Young Americans for Liberty, President

Cliff Maloney Jr. is the President of Young Americans for Liberty (YAL), a non-profit, youth organization based in Arlington, VA that boasts over 900 college chapters across the country. YAL's mission is to identify, educa...

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Ronald Nehring

Ronald Nehring

Director of International Training, Leadership Institute

Ron Nehring, Director of International Training at The Leadership Institute, is a Republican strategist and communications expert who served as National Spokesman in the 2016 Presidential campaign of Senator Ted Cruz.

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Heather Sellers

Heather Sellers

Political Media Consultant

Heather Sellers has over twenty years of marketing, advertising, and public relations experience encompassing all aspects of consulting, budgeting, media buying and planning, branding of a new name for a company, lobbying,...

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Shawn Sheehy

Shawn Sheehy

Senior Associate, HoltzmanVogelJosefiakTorchinsky PLLC

Shawn Sheehy is the Senior Litigation Associate at the law firm of Holtzman Vogel Josefiak Torchinsky. Shawn's practice focuses on First Amendment litigation, redistricting litigation, and litigation involving the Telephon...

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Evan Stewart

Evan Stewart

Majority Hunter, Managing Director

Evan Stewart is the Managing Director of Majority Hunter, which is a one-of-a-kind Republican political staffing agency that matches the right political operatives with campaigns and organizations across the country. He ha...

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Spencer Sullivan

Spencer Sullivan

Grassroots Program Coordinator, Leadership Institute

Spencer Sullivan is the Director for Grassroots Engagement for the Leadership Institute.

Spencer began his career on the hill working for a member of Congress. He transitioned to the campaign world and has managed v...

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Steve Sutton

Steve Sutton

Vice President for Development, The Leadership Institute

Steven joined the Leadership Institute nine years ago as Vice President of Programs. As Vice President of Programs, he directed all LI's training programs, from political grassroots to student groups on college campuses. H...

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