Campaign Academy banner

Campaign Academy Day 4 - Fundraising

3 days until event begins

What you will learn

"Winning the election is a good-news, bad-news kind of thing. Okay, now you're the mayor. The bad news is, now you're the mayor." Clint Eastwood

The Leadership Institute's Campaign Academy is an intensive four-session program that gives candidates and those who support them the skills to fight and win in today's competitive public policy arena. Typically, the Academy runs for 4 months, meeting once per month in person; this Franklin, Tennessee Campaign Academy is unique in that we are making all the content available in just two weekends.

Each weekend of the program, participants will attend two full-day seminars focused on specific themes: Strategy, Communications, Fundraising, and Voter Contact. Additional on-demand content, which complements this material, is available to program enrollees.

Because this is a comprehensive program, participants will be asked to enroll and pay a one-time tuition fee. This fee allows attendees access to all seminars, webinars, and other on-demand course materials.

Ideal attendees are current and prospective candidates, campaign advisors and staff, volunteers, and activists interested in impacting public policy by helping candidates who share their philosophy win elections.

Attendees will learn how to:
• Create a campaign plan
• Inspire people to get involved and vote
• Build a strong base of supporters
• Raise funds
• Target, identify, and mobilize voters

Dates, Times, and Topics
Friday, October 18, 12:30 - 8:30 PM, Strategy
Saturday, October 19, 9:00 - 4:30 PM, Message Development
Friday, November 15, 12:30 - 8:30 PM, Voter Contact
Saturday, November 16, 9:00 - 4:30 PM, Fundraising

$300 includes 4 sessions, meals (dinner or lunch depending on the start time), course materials, and access to on-demand classes.
A 50% Early Bird Discount applies to all registrations on or before October 1st.

This Academy's sessions are grouped into two, Friday-Saturday pairings. This unique format gives us the ability to offer alternative registration opportunities. We encourage you to register for all sessions, as you receive the best price and all the training materials. This class is meant to build community and coalitions; you miss out on that when you skip sessions.

4 Sessions - Early Bird price is $150 ($35 per session) - Just use the button at the top of the page to register. Do NOT register more than once. (Regular price: $300)

2 Session - Early Bird Price is $90 ($45 per session) - Click the dates you choose -
Sept October 18 & 19 or November 15 & 16, and register using the Coupon Code, Weekend. (Regular price: $180)

1 Session - Early Bird Price is $50 per session - Click the single date you want from the list above, and register using the Coupon Code, JustOne. (Regular price: $100)

Student Discount - College, High School, and Middle School Students are FREE if they attend all sessions. Call Dena at 703-647-3559 for details and to receive a personal discount code

The organizer has generously reserved a block of rooms at a discount rate.
La Quinta Inn & Suites by Wyndham Nashville Franklin
4207 Franklin Common Court
Franklin, TN
615-791-7700 ext 5
The price is $89 per night plus tax
Ask for the group name: Leadership Institute


Starts Saturday, November 16

Sat 16:   9:00 AM - 5:00 PM


Peytonsville Church of Christ
4739 Peytonsville Rd
Franklin, TN 37064 Map




Dena Espenscheid's Photo

Dena Espenscheid

Contact Dena with your questions.

Your faculty

Dena Espenscheid

Dena Espenscheid

Director of Grassroots Coalitions, Leadership Institute

Getting struck by lightning will not give you the superpowers needed to be a political mastermind who can take over the world. Dena Espenscheid knows this from first-hand experience. The shock did make her heart pound like...

Read full biography

Gregg Keller

Gregg Keller

Gregg Keller is widely regarded as one of the preeminent public affairs professionals in the United States, and the country's foremost practitioner of center-right coalition-building. Before founding Atlas Strategy Group, ...

Read full biography

Heather Sellers

Heather Sellers

President & Political Media Consultant at Best Sellers

Heather Sellers has over twenty years of marketing, advertising, and public relations experience encompassing all aspects of consulting, budgeting, media buying and planning, branding of a new name for a company, lobbying,...

Read full biography