"Make a perfect list of voters, and ascertain with certainty for whom they will vote, and on Election Day see that every Whig is brought to the polls." Abraham Lincoln
The Campaign Management and Candidate Workshop teaches you how to manage or contribute to a winning campaign. You will learn what goes into creating a campaign, voter contact, and communications plan. For aspiring candidates, you will learn what it takes to run for office and how to win.
Ideal attendees are campaign staff, candidates, volunteers, activists, and anyone interested in impacting public policy.
Attendees will learn how to:
• Develop a campaign strategy
• Create a campaign structure and organization
• Hire the right staff and recruit volunteers
• Research your district, constituents, and opponent
• Conduct voter outreach and get-out-the-vote strategies
"With the help of many, I defeated the eight-year incumbent 57% to 43%. My campaign success was fueled by enrolling in Leadership Institute training. LI smoothed our political road to success."
"I don't think I would have ever taken the step to run if not for the Leadership Institute. I wanted to get involved in politics to make a difference and stand up for my conservative values. The information, training, and skills I learned through LI helped me have the confidence to know that I can run a successful campaign."
"Thank you, I couldn't have done it without the training I received from the Leadership Institute. I look forward to returning to LI for more training in the years to come."
Robert Arnakis is the Senior Director of Domestic and International Programs for The Leadership Institute.
Mr. Arnakis oversees divisions which provide political education and consultation to senior government offic...
Chris Collier is a veteran of California politics. In 2008, he founded Rincon Strategies, a communications agency focused on crafting strategy and navigating complex public policy issues for clients across the state.