"Winning the election is a good-news, bad-news kind of thing. Okay, now you're the mayor. The bad news is, now you're the mayor." Clint Eastwood
The Leadership Institute’s Campaign Academy is an intensive five-session program that gives candidates and those who support them the skills to fight and win in today's competitive public policy arena. Typically the Academy runs for five months, meeting once per month in person.
Each month, participants will attend a full day seminar focused on a specific theme: Strategy, Communications, Winning Invisible Primaries, Fundraising, and Voter Contact. Additional on-demand content, which complements this material, is available to program enrollees.
Because this is a comprehensive program, participants will be asked to enroll and pay a one-time tuition fee. This fee allows attendees access to all seminars, webinars, and course materials.
Ideal attendees are current and prospective candidates, campaign advisors and staff, volunteers, and activists interested in impacting public policy.
Attendees will learn how to:
• Create a campaign plan
• Inspire people to get involved and vote
• Build a strong base of supporters
• Raise funds
• Target, identify, and mobilize voters