Attend the Leadership Institute's Public Relations School and learn how to translate your message into a media strategy for positive coverage.
The Public Relations School takes place at the Leadership Institute’s Steven P.J. Wood Building located in Arlington, VA.
Who it’s for:
Communications or press Assistants
Media relations professionals
External relations or outreach professionals
Anyone engaging with media or the public on behalf of a candidate, elected official, or organization
How you’ll benefit:
develop the right message for your target audience
use social media to spread that message
build valuable relationships with the media
communicate effectively through writing, speaking, and interpersonal skills
What to expect: In this full-day workshop, you will hear from several public relations experts on topics including strategy, media relations, crisis communications, PR campaigns, press releases, and social media.
You’ll also engage in several in-class exercises to prepare you for the everyday challenges of public relations.
Welcome packet and notepad
Breakfast, lunch, and dinner
*Ask about student and group rates.
Contact Jared with your questions or to request training.