Public Relations School
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Public Relations School

Attend the Leadership Institute's Public Relations School and learn how to translate your message into a media strategy for positive coverage. 

The Public Relations School takes place at the Leadership Institute’s Steven P.J. Wood Building located in Arlington, VA. 

Who it’s for:  

  • Communications or press Assistants  

  • Media relations professionals  

  • External relations or outreach professionals  

  • Anyone engaging with media or the public on behalf of a candidate, elected official, or organization    

How you’ll benefit:  

  • develop the right message for your target audience 

  • use social media to spread that message 

  • build valuable relationships with the media 

  • communicate effectively through writing, speaking, and interpersonal skills 

What to expect: In this full-day workshop, you will hear from several public relations experts on topics including strategy, media relations, crisis communications, PR campaigns, press releases, and social media.  

You’ll also engage in several in-class exercises to prepare you for the everyday challenges of public relations.  

What’s included: 

  • Welcome packet and notepad 

  • Training materials  

  • Breakfast, lunch, and dinner 

Cost: $60.00* 

*Ask about student and group rates. 

Manager:
Jared Reni's picture

Jared Reni

Contact Jared with your questions or to request training.