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Campaign Management School

67 days until event begins

What you will learn

The Campaign Management School teaches you how to win elections. This premier campaign training provides future candidates, campaign managers, and staff with the tools and information necessary to organize a winning campaign with a strong grassroots organization and an effective media strategy.

Regardless of the level of your political experience, learn the experts' secrets of an effective campaign from announcement to Election Day. Our faculty includes today's most experienced campaign professionals.

You will learn how to:

  • Write a campaign plan
  • Develop a winning campaign strategy
  • Target and identify voters
  • Manage grassroots outreach
  • Raise funds
This training is currently scheduled to be held online only but is prepared to move in-person should Arlington County safety guidelines permit. In the event it moves in-person, anyone who registered for the online portion will still be able to attend virtually.

NOTE: The Campaign Management School is not designed for current candidates, but many of the lectures are helpful. If you are running for office now, you'll also benefit from attending the following LI programs: Public Speaking Workshop, Advanced Public Speaking Workshop, One-on-One Public Speaking Workshop, Introduction to Television Techniques, On-Camera Television Workshop, One-on-One Television Workshop, and High-Dollar Fundraising.

Details

Starts Tuesday, February 2

Tue 2:   9:00 AM  - 5:00 PM EST
Wed 3:   9:00 AM  - 5:00 PM EST
Thu 4:   9:00 AM  - 5:00 PM EST
Fri 5:   9:00 AM  - 5:00 PM EST

Location

This training is online.

Cost

$150.00 $50.00 discount for early registration until 1/25/21 Your Cost: $100.00

Manager

Kirsten Holmberg's Photo

Kirsten Holmberg

Contact Kirsten with your questions.

What graduates say

Michelle Litjens

Michelle Litjens

Former Wisconsin State Representative

"Another LI grad elected to office. I couldn't have done it without you."

Samuel Saad, III

Samuel Saad, III

Councilman, Naples, Florida

"LI training is INVALUABLE. It is essential for success in politics whether you're an elected official or an activist. Going to LI's Campaign Leadership [now Management] School was the jumping off point from volunteer to professional campaigner. I use those skills to manage my business and my political office."

Alonzo Baldonado

Alonzo Baldonado

State Representative (NM) District 8

"This was my first time running for public office, and it was against a political veteran. It was a tough race, but LI gave me the education needed to run a successful campaign."